About Us
Rose Street as a nostalgic sub-brand of the 74-year-old Rajahmundry Rose Milk. Our quest at Rose Street is to craft an array of rose-based products that bring new life and beauty to everyday experiences—through a sip, a bite, and a fragrance. Rose Street is a brand specializing in rose-based drinkable desserts. As a powerful sub-brand of the iconic 74-year-old Rajahmundry Rose Milk. Heartfelt endorsements of celebrities and Eminent personalities, and over ten million glasses of Rose Milk refreshed and relished, our parent brand’s nostalgia and recall value have been cherished and supported for 75 years. Our journey began in 1950 with our grandfather, Gubba Simhachalam, who introduced freshly made, high-quality Rose Milk to the community. In India, where heritage and reputation deeply touch hearts and influence purchase decisions, under the guidance of second-generation entrepreneur Shri Gubba Ramachandra Rao, we continue to embrace modern tastes and practices while honoring our rich family heritage tradition, providing a sense of continuity and reliability. Rose Street is brainwave of Rishik Srikanth a Gen Z entrepreneur who continues the thirdgeneration legacy of Rajahmundry Rose Milk a family tradition of serving Rose Milk
Rajahmundry Rose Milk, established in 1949, has been reinvented as Rose Street to preserve Rose Milk iconic legacy while expanding globally. This transformation includes a new product line of drinkable desserts to promote Rajahmundry Rose Milk globally. Additionally, Rose Street has ventured into four key categories: Eat, Wellness, Fragrances, and Beauty. This evolution reflects a blend of tradition and innovation, ensuring that the essence of Rajahmundry Rose Milk continues to thrive in modern markets.
Our Story
1950
Born from the legendary Rajahmundry Rose Milk, created in 1949, Rose Street reinterprets a timeless tradition. Respecting its heritage, this new development adds an interesting twist, offering desserts to drink and broadening into four pillars: Eat, Wellness, Fragrances, and Beauty.
By intertwining tradition with innovation, Rose Street brings the ageless beauty of Rajahmundry Rose Milk into the modern age, winning hearts around the globe. A classic favourite now reimagined for the present
Rose Street is a brand specializing in rose-based drinkable desserts
and creamy beverages. As a powerful sub-brand of the iconic 75-year-old Rajahmundry Rose Milk, our vision is to capture the market leader position in the Drinkable Desserts category.
Heartfelt endorsements of celebrities and top leaders, and over ten million glasses of Rose Milk refreshed and relished, our parent brand’s nostalgia and recall value have been cherished and supported for 75 years.
2001
Our journey began in 1950 with our grandfather, Gubba Simhachalam, who introduced freshly made, high-quality Rose Milk to the community. In India, where heritage and reputation deeply touch hearts and
influence purchase decisions, under the guidance of second-generation entrepreneur Shri Gubba Ramachandra Rao, we continue to embrace modern tastes and practices
while honoring our rich family tradition, providing a sense of continuity and reliability.
2008
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2023
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FAQs
Rose Street is the modern sub-brand of Rajahmundry Rose Milk, a legacy that began in 1950. While Rajahmundry Rose Milk represents the original heritage, rooted in authentic recipes and traditional preparation, Rose Street is the reinvention for today’s generation—bringing the same timeless taste in modern packaging, takeaway carts, gifting boxes, and online delivery. In short, Rajahmundry Rose Milk is our heritage flagship, and Rose Street is its contemporary extension designed for today’s fast-paced lifestyle.
The name Rose Street carries the legacy of Rajahmundry Rose Milk, which first began in 1949 on a vending cart in the busiest streets of Rajahmundry. For over 75 years, enjoying Rose Milk has become a ritual for shoppers and travelers on Rajahmundry Main Road, the city’s commercial hub. People would end their trips with a glass of Rose Milk, making the street itself synonymous with the drink. This deep connection gave rise to the name Rose Street, celebrating both our heritage and the heart of Rajahmundry’s culture.
Rose Street builds on the Rajahmundry Rose Milk legacy (since 1949) with a new category of drinkable desserts. Our offerings include farm-fresh, butterfat-rich milk beverages, heritage-inspired soft ice creams, and edible Damask Rose Water. Through takeaway vending carts and franchise expansion, we bring heritage flavors on the move, making Rajahmundry Rose Milk’s tradition accessible to today’s lifestyle.